AI search visibility tools, compared honestly
Four good tools, four different jobs. Here's what each one is built for, what it costs, and where Hven fits — so you can pick the right one even if it isn't us.
| Question | Hven | Profound | AthenaHQ | Otterly |
|---|---|---|---|---|
| Starting price / month | Free during the beta | $499 | $295 | $29 |
| Built for | Founders, small teams, agencies | Enterprise brands | Mid-sized marketing teams | Solo monitoring |
| Tracks AI tool mentions | Yes — each AI tool your plan includes, each shown on its own. We don’t track Google’s AI Overview box on a results page | Yes — broad AI tool coverage | Yes | Yes |
| 0–100 score with weekly history | Yes | Yes (enterprise dashboards) | Yes | Partial — rank tracking |
| Tells you what to DO about it | Yes — one ranked action a week, with the template, then verifies the lift | Recommendations via service tier | Content suggestions | No — tracking only |
| Citation tracking (the sources AI tools lean on) | Yes | Yes | Partial | No |
| White-label reports + prospect audits | Yes — Agency plan (for client brands) | Enterprise contracts | No | No |
| Setup | Add your domain — your first check is queued when you confirm your business | Sales-led onboarding | Self-serve | Self-serve |
Competitor pricing and features as publicly listed at the time of writing — check their sites for current details. If we've got something wrong, tell us: info@hven.io. Prices in US dollars.
Who should pick what
You're an enterprise brand
Large team, procurement process, custom integrations. Profound is built for that scale and priced for it ($499+). Hven doesn't compete there.
You only want monitoring
At $29 it's an inexpensive way to watch mentions. You'll see the numbers move — deciding what to do about them stays your job.
You want the score AND the fix
Hven exists for the team that wants one number, one trend, and one concrete action a week — then proof the action moved the score. Free during the beta, no pixel to install.