Terms of service

Last updated 23 October 2026

1. About these terms

These terms are an agreement between you and FortiGuardian Consulting Ltd, trading as Hven ("Hven", "we"). Registered in Northern Ireland, company number NI744497, registered office 32 Wellesley Avenue, Belfast, Northern Ireland, BT9 6DG.

You agree to them when you create an account or sign in. Our privacy notice explains how we handle personal data.

2. Who can use Hven

• Hven is for businesses and people acting for a business. It is not for personal or household use.
• You must be 18 or over.
• If you sign up for a business, you confirm you are allowed to accept these terms for it.

3. What Hven does

• Hven asks several AI assistants the kinds of questions your customers ask, records their answers, and shows you how your business appears, with scores and suggested actions.
• It does not track visitors to your website.
• If you install our optional WordPress plugin, Hven can publish files we generate for you (such as an llms.txt file) to your site.

What the results are.

• Scores, rankings and AI answers are estimates of how third-party AI tools behave when we ask them, at the time we ask.
• AI tools change, give different answers to the same question, and can be wrong.
• We record what they say; we do not check or endorse it.
• We do not guarantee any score, ranking, traffic, sales or other result, or that following our suggestions will change what AI tools say.

4. Price: free beta

• Hven is free while it is in beta. Nobody is charged, and we hold no payment details.
• Before we start charging, we will tell you the price and give you 30 days' notice by email.
• You will then choose whether to pay. Nothing is charged automatically.
• Plans can limit features, for example which AI tools are asked, how many businesses you can add, or how many questions are tracked.

5. Your account

• Keep your sign-in details safe. You are responsible for what happens in your account.
• Workspace admins control who is on the team, the keys and connections that give read access to the workspace's data (export keys and the Data Studio connection), and who those are shared with.
• Admins can revoke keys and connections in Integrations.

6. Acceptable use

You must not:

• use Hven to break the law or anyone's rights;
• try to get into accounts, data or systems that aren't yours, or test our security without our written permission;
• overload, scrape or reverse-engineer the service, or get around its limits;
• use automated tools to create accounts, or create accounts to get around limits;
• add a business you have no right to monitor;
• send spam, or use Hven's output to mislead people about a business;
• resell Hven without our written agreement.

7. Agencies and the businesses you add

• If you add a business that is not your own, such as an agency client, you confirm that you have the right to give us its details and to have Hven check it, and that you have told your client what you share with us, as the law requires.
• Pitch audits (Agency plan) let you analyse another business's visibility in AI answers. You are responsible for how you use the results, and for any message you send to that business.
• Hven never sends outreach on your behalf. Hven can draft an email; you send it yourself, from your own email account.
• White-label reports carry your branding. You are responsible for what you tell your clients about them.

8. Data we handle for agencies

When an agency adds its clients' businesses, any personal data in them is the agency's: the agency is the controller and we are its processor. For that data we will:

• use it only to provide Hven to the agency, as these terms and the agency's use of Hven direct, unless the law requires otherwise (and then we will tell the agency first, if the law allows);
• make sure anyone we allow to handle it is bound to keep it confidential;
• keep it secure with appropriate technical and organisational measures;
• use only the service providers listed in our privacy notice, tell agencies 30 days before adding a new one, and hold each to data protection terms;
• help the agency answer requests from people about their data, and meet its own security and breach duties;
• tell the agency without undue delay if we become aware of a personal data breach affecting that data;
• delete it when the agency deletes the business or asks us to close its account, as our privacy notice describes, unless the law requires us to keep it;
• give the agency the information it reasonably needs to show these duties are met.

9. Your data and our service

• You own the data you give us. You let us use it to run Hven for you, as the privacy notice explains.
• We own Hven, its software, scoring methods and design.
• You may use the reports Hven produces for your own business and, as an agency, for your clients.

10. Data deletion

• You can delete a business you added at any time.
• To delete your account or workspace, email info@hven.io.
• We will delete your data as the privacy notice describes, including its current limits (for example, data already sent to AI providers stays under their rules).

11. Suspension and ending

• You can stop using Hven at any time and ask us to delete your account.
• We may suspend or close an account that breaks these terms, puts the service or other users at risk, or is used unlawfully. Where it is safe and lawful, we will tell you first and give you a chance to fix it. A person makes these decisions, not an automated system.
• During the beta we may end the service, or a feature, with 30 days' notice by email. You can ask for a copy of your data before it ends.

12. Our liability

• No limit for these: nothing in these terms limits liability for death or personal injury caused by negligence, for fraud or fraudulent misrepresentation, or for anything else the law does not allow us to limit.
• Indirect losses: we are not liable for loss of profit, revenue, business, goodwill or data, or for indirect or consequential loss.
• Cap: our total liability to you in any 12 months is limited to the greater of £100 and the fees you paid us in those 12 months.
• As-is service: Hven is provided "as is" during the beta, without any promise that it will be uninterrupted, error-free or fit for a particular purpose, so far as the law allows.

13. Other services

Hven works with services run by others, such as Google (sign-in and Data Studio), Slack, WordPress and the AI companies whose answers we record. Their own terms apply when you use them, and we are not responsible for them.

14. Feedback

If you send us ideas or feedback, we may use them without owing you anything.

15. Changes to these terms

• We may update these terms. The date at the top shows the latest version.
• For important changes we will email account holders 30 days before they take effect.
• If you do not agree, you can stop using Hven and ask us to delete your account before the change takes effect. If you keep using Hven after that date, the new terms apply.

16. Law and courts

These terms are governed by the law of Northern Ireland, and the courts of Northern Ireland deal with any dispute about them.

17. Contact

Email info@hven.io.